The Super Bowl, which is set for Feb. 2, will air on Fox and could be watched by more than 100 million people in the United States. It is some of the most expensive TV ad time of the year.
A Bloomberg campaign spokesperson said that when they heard reports that Trump was potentially running a 30-second Super Bowl ad, Bloomberg “opted for more impact and more time with 60 seconds.”
“Mike is taking the fight to Trump,” the spokesperson added.
After the reports about Bloomberg, a Trump campaign spokesman said the president’s re-election campaign will spend about $10 million to advertise during the Super Bowl. It has purchased 60 seconds of commercial time, which could be one spot or two 30-second versions.
“We moved early and got prime ad position early in the game,” one of the Trump officials said, highlighting that the Bloomberg campaign was acting in response to their original plans.