Snapchat (Kind Of) Puts Users Inside The Deepfake World (?)

Snapchat is going crazy, that's for sure.

Snapchat Cameo
Snapchat Cameo will allow you to do some sort of cheap deepfake.

In case you are wondering “What the hell is Real Talk Time talking about?”, deepfake is an AI-based technology used to produce or alter video content so that it presents something that didn’t, in fact, occur. 

That being said, there’s been a lot of (understandable) hand-wringing around deepfakes.

Have you ever imagined yourself swapping your face onto your pet’s body? Well, that’s Snapchat Cameo’s pitch. You can use it to superimpose a face over another face in your Snaps, creating a sort of low-rent deepfake GIF or video clip.

Snapchat Cameo
Snapchat Cameo

Before you understand how scary this can be, keep reading.

While the upcoming feature hasn’t technically been revealed, some Snapchat users in France got to access it a bit early on Sunday. TechCrunch then confirmed with Snapchat that Cameo exists, and it’s undergoing limited testing in international markets.

@mtasis  was the first to call it out on Twitter. Snapchat told TechCrunch that Cameos will be available “soon.”

Here are a few examples of how what this is:

And here’s a look at how the feature could work inside the app:

So it seems the process is simple: You take a selfie so you can show Snapchat how you look like. Then, you simply choose between two types of bodies: male or female. And that’s it. Cheap deepfake starts to run.

According to TechCrunch, you’ll be able to find Cameo by tapping the Bitmoji button once the new feature is live. Once you’ve got everything set up, the app does the heavy lifting of pulling the separate images together into a short clip that looks relatively convincing.

That’s all we know for now. But with the secret officially out, it wouldn’t be a surprise to see Snapchat sharing more soon.


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