The shimmery clip shows Gomez donning a couple of goddess-like gowns while singing in an imaginative forest as rainbows, butterflies, and sparkles burst with color.
In the song, Gomez croons of recognizing her value — a running theme throughout her LP, which also features hits “Lose You to Love Me” and “Look at Her Now.” In a recent interview with WSJ. Magazine, the songstress spoke about her journey toward self-love. “That’s something I work on continuously,” she told the outlet. “But I feel so empowered because I’ve gained so much knowledge about what was going on mentally.” Watch Gomez step into her confidence in the “Rare” video