No Nut November Cumming :) To An End

It doesn't actually affect porn traffic

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No Nut November
UH?!

For those who aren’t familiar, No Nut November (NNN) is not a month-long movement devoted to an anti-nut diet. NNN is a time when people across social media take a vow of abstinence from sexual activity. No sex. No masturbation. 

Although technically (depending on who you ask), those things might just be OK as long as you don’t orgasm. That’s the NNN golden rule. Treat your meat the way you’d want to be treated. Don’t beat it.

No Nut November Doesn’t Affect Porn Traffic

Over the past few years, NNN has gained traction on social media and is now something of a cultural staple. But seeing all of these sometimes-glorious-sometimes-eye-acid memes got us wondering: Are people actually doing this thing? Or is this just one gigantic meme?

We don’t have any “proof” per se, but we did gather some facts to help us crack this nut. Porn site traffic may not be the perfect metric for gauging NNN participation. Just because people are watching porn, doesn’t necessarily mean they’re masturbating, or orgasming for that matter. And it’s entirely possible to nut without the aid of porn. However, for the sake of this conversation, let’s assume that most people watching porn are doing so in order to get their nut on.

Pornhub Vice President Corey Price gave us this statement:

“No Nut November isn’t a new trend for us – 2019 is the third year we’ve noticed people talking about and posting memes around No Nut November. It has no tangible effect on Pornhub traffic.”

That doesn’t stop them from hopping on the NNN Twitter bandwagon, though. On the first day of the month, roughly two hours past midnight, the official Pornhub Twitter account tweeted that 20 million people failed NNN.

About 17 hours later, that number jumped to 100 million. (That doesn’t account for repeat visitors, but still.)

Fast forward to November 7 when Pornhub’s twitter reported 500 million people had failed the challenge. 

xHamster Talks

It’s funny, but of course it doesn’t tell us much. We checked in with xHamster, another porn site, whose Vice President Alex Hawkins also gave us a statement about their site traffic during No Nut November.

“While the original #NoNutNovember campaign in 2017 resulted in a slight dip in traffic, we saw increases in both November 2018 and 2019,” the statement read. “This year, traffic is actually up 10% over last month.”

Ouch. A sharp kick in the nuts to No Nut November. Hawkins suggested that we might be seeing the Streisand effect on sexuality. 

“Trying to energize a whole population to not masturbate only results in them thinking about masturbating more,” Hawkins said.

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