Instagram Testing Hiding ‘Likes’ For United States Users

WE'RE GETTING RID OF 'LIKES' ... For A Limited Time

"... value is no longer placed on the like, but more so on the content, the style, the engagement, as well as that north star metric a brand is working towards”

IG CEO Adam Mosseri made the announcement that’s sure to cause anxiety for some folks Friday at WIRED25 … explaining the platform will experiment with hiding likes for US-based accounts starting next week.

Mosseri says Instagram will slowly roll out the changes, removing publicly visible engagement metrics for a limited number of IG accounts. The person who posts a picture or video will still be able to see how many likes it gets.

So, what’s the reasoning behind the change? Instagram says removing public likes could possibly make the user experience better, with less pressure to rack up likes.


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