In an attempt to steal the crown of best viral content generator, Instagram added a new feature called Reels, TechCrunch reports. The video tool allows users to create short 15-second clips, with music and all, that can be uploaded to their Stories.
News of the feature comes almost a month after Facebook CEO Mark Zuckerberg, expressed censorship concerns over TikTok during a speech at Georgetown University. It also comes only a little over a year after the tech giant dropped Lasso, Facebook’s first attempt at creating a TikTok clone. But rather than having to download an entirely separate app, the company plugged a similar tool into Instagram — an app you probably already spend hours a day scrolling through anyways.
Based on the demo video, the feature looks simple to use. Swipe to the right on the Instagram app and you’ll find Reels nestled among Boomerang and Super-Zoom modes within Stories. You can either record your short clip in silence (if that’s your thing) or choose a song from Instagram’s music library. Additionally, you can also pull audio from other public Reels.